Social Media Templates –Planning the content of your social networks and measuring their effectiveness can help ensure the success of your marketing campaigns, keep writers and others interested in responsible content, and ensure clear communication between teams, not to mention the organization of your networks publication calendars and time savings.
Below is a collection of free social media templates, including strategy and planning templates, content calendars, influential marketing, and audit and reporting. All these free templates are in Microsoft Excel template format and can be edited according to your needs.
We’ve also integrated and custom templates into Excel, a real-time job execution platform that helps you better plan, manage, and report on social media campaigns.
SOCIAL MEDIA CALENDAR TEMPLATE
Plan your daily social network calendar for all networks. Release schedules are scheduled throughout the day. The simple design of this template makes it easy for you to see the daily routine at a glance, but also includes details such as headlines, content type, links, and audience participation. Update the schedule with all the on-the-fly content you add during the day to keep an accurate record of your publications.
SOCIAL MEDIA REPORT TEMPLATE
Convert your KPIs into a social media report with visual metrics. It shows information such as the number of publications, the audience participation of publications, retweets, best performing publications and more. Gathering and tracking these analyzes in an easy-to-read report will create an excellent tool for communicating with your marketing team or managers.
SOCIAL MEDIA STRATEGY PLAN TEMPLATE
This social media strategy template should help you create a comprehensive strategy and action plan. Summarize the mission of your company, the target audience, the messages, the obstacles and the goals. Examine the competition and determine how to differentiate yourself. Make a detailed plan on how to achieve your goals in any social network and assess your success by measuring the metrics. You can see also Expense Tracking Templates
SOCIAL MEDIA AUDIT EXCEL TEMPLATE
A social network review can inform your strategy and ensure your goals are met. Reviewing your monthly metrics and comparing them to the previous month and year gives you a clear picture of which parts of your social media plan are working and what should change. This review template is a simple spreadsheet that can be edited to include all of your social channels and all the metrics you want to track. You can see also Instruction Manual Templates
SOCIAL MEDIA CAMPAIGN EXCEL TEMPLATE
Use this template to manage a specific social media campaign. The template includes sections that define the goals, timeline of the campaign, the channels and types of content it will focus on, influential people in social networks and other disclosure options, and metrics to monitor performance. This is a detailed template that can be easily customized to meet the needs of your campaign. You can see also Weekly To Do List Templates
EDITORIAL CALENDAR EXCEL TEMPLATE
This editorial calendar template offers monthly, quarterly, and yearly views, so you can create a long-term social media plan and detailed monthly calendars. Schedule your calendar around important events, product launches and holidays. In each monthly calendar spreadsheet, you can assign projects, set appointments, include information from your audience, list SEO data, and track metrics.
SOCIAL MEDIA MARKETING BUDGET EXCEL TEMPLATE
Use this template to plan and track your social marketing budget for spreadsheet and visual metrics. The template contains monthly and yearly totals and provides a quick overview of your budget allocation. Depending on the size of your business and the scope of your social media plan, your budget may include personnel or agency costs, content creation costs, paid promotions, and more.
ANNUAL CONTENT CALENDAR EXCEL TEMPLATE
Combine your annual content plan and calendar into a single template. This template also contains sections where you can assemble content ideas and previous successful publications. You can use this template to create an annual summary of your marketing campaigns so your social media plan can be integrated with other marketing activities
INFLUENCER MARKETING EXCEL TEMPLATE
Identify and track important influential people so you can build relationships with them. As you continue to track influencers, you can extend your reach to a wider audience, for example, by working with a blogger who has many loyal followers. With this template, you can examine potential influential people to make sure they are a great option for your brand and goals. Managing a list can also provide future disclosure options. However, you must build relationships with influential people before you actually engage them in a particular marketing campaign.
BLOGGING CALENDAR EXCEL TEMPLATE
Similar to the previous annual content calendar, this blog template is useful for planning, tracking, and brainstorming. It includes an annual summary, detailed monthly plans, a blog post file, and an ideas collection section. Use this template if you need a dedicated calendar that focuses on blog planning, or change it to accommodate other social media plans.
SOCIAL LISTENING EXCEL TEMPLATE
SOCIAL MEDIA EFFECTIVENESS TRACKER EXCEL TEMPLATE
1. Define your business goals : Determine well what your organization wants to achieve. Agree on business goals, not social media goals. Then set social media goals that align with your organization’s business goals, and metrics that track those goals. If the goal is to increase traffic to your website, metrics to track can include referral traffic from social media, share of overall traffic, bounce rate of social media traffic, and clicks on your social media posts.
2. Define your target audience
3. Select your platform
4. Examine your competitors
5. Find what they want
6. Measure results
7. Adjust your strategy over time: Change strategies and tactics based on measurement results in order to achieve better results. Expect to adjust social media marketing strategy continually. “It is an endless process where you need to create milestones to analyze what is working and what needs improvement,” Cukurs says. “You can discover what channel is generating more results, if your budget is enough, and if you can start to think about campaigns to focus on specific solutions.”
8. Bottom Line : Companies can gain the full benefits of social media marketing by developing a definitive social media strategy. Experts agree that a well-developed strategy produces more powerful social media marketing campaigns.